I say it with relish and chew on the words.
I am fortunate in that my family life is reasonably financially secure (unlike my childhood – where a constant theme was my single father worrying about how he would pay for next month, next year and old age). So I am not in a situation where the electricity bill will be cut off, and for that I know I am blessed.
But when my kids talk about a new toy, see an advertisement on TV or a toy or a 'household convenience good', junk food, packaged, merchandised, theme branded goods (Ben 10 or latest movie this or that), a trip to Disneyland or a holiday in a dream destination, we just can't. Yes we can save up for birthdays and Chrismas gifts, but pocket money is in small quantities is about all they get and they know not to ask when we are out shopping. Because no is no.
Easy come, easy go.
And the sooner my kids realise that they can't have everything, it might just be for the better. To leave home, enter the workforce and realise they can't have the new lounge suite, the very latest gadget, the trip overseas and/or a new pair of shoes every week, maybe the sooner they will be happy with what they do have.
Maybe I am being too hard on my kids, that I will find out in the future. But I want them to understand that life will always be about choice. For everyone.